On Friday 17 November the HR-dagen (HR Day) was held at Münchenbryggeriet in Stockholm targeting those who work with personnel responsibilities in companies. There, visitors had the opportunity to meet us and other interesting exhibitors and listen to a number of inspiring talks.

The main topic was how companies can become and remain attractive to employees. Among other things, the exhibitor Brilliant Future gave a talk which provocatively stated that “it is now that you as an employer must act - before everyone quits”! Brilliant’s data show strong correlations between the employees' energy and their trust in management teams. And in the surveys, employees trust their immediate supervisor more than they trust in the company management.

How can companies work with employer branding? Well, of course, communication and transparency. With digital training, you can gather and structure information about your company’s purpose and vision, but it doesn’t have to end with a one-way communication. Let the learning management system become a living forum where employees interact by brainstorming ideas about direction and the way forward. Create space for participation that is independent of place and time. Why? Well, because involving the staff is a success factor for building commitment.

Do you want to know more about how Moodle LMS can support social learning? See this article on how to Implement effective social learning experiences with Moodle or contact us.

Good luck!